The Moon UnitThe Weird World of Alternate Reality GamingA client came to us with a concept for a large scale alternate reality game — so we took a deep dive into the topic…7 min read·Dec 14, 2020----
The Moon UnitQuar-horror — Top 10 Horror Short Films Made in QuarantineCoronavirus quarantine had another scary side-effect: they spawned a new horror sub-genre. Check out our favourites…5 min read·Sep 23, 2020----
The Moon UnitinThe StartupOpen Your Purse: The New Bare Minimum of Brand ActivismBrands have spoken up in support of the Black Lives Matter movement — but words may longer cut it.7 min read·Jul 6, 2020--1--1
The Moon UnitHow the ad industry can turn a recession to its advantageWith a recession due to Coronavirus looking likely, here’s how the ad industry can weather the storm4 min read·Mar 21, 2020----
The Moon UnitHow to Write Outstanding TV Commercial TreatmentsFor many Directors, the most challenging part of the TVC production process is pitching. Here’s how to change that.6 min read·Jan 21, 2020----
The Moon UnitThe True Meaning of Christmas AdsWhat does the subtext of Christmas advertising have to say about society’s fears and desires?7 min read·Dec 11, 2019----
The Moon UnitinThe StartupWhy Advertising Is Moving Away From Ad AgenciesNew industry trends are changing the face of ad agencies… What does that mean for agencies — and the people that work in them?6 min read·Nov 18, 2019----
The Moon UnitHow Ads Hack Your BrainAdvertising has a powerful new set of tools to manipulate us with thanks to cognitive psychology…5 min read·Sep 2, 2019----
The Moon UnitThe Narrative Format That’s Taking Television By StormWhy have miniseries come back into fashion with a bang after decades of unpopularity?5 min read·Aug 15, 2019----
The Moon UnitinThe StartupCan Creative Roles be Automated?The first jobs to be replaced by AI were menial and repetitive. Now ‘smarter’ jobs are feeling the heat. But what about creative roles?5 min read·May 31, 2019----
